We get this question a lot, so here's the short version.
In California, the Contractors State License Board (CSLB) treats selling or negotiating home improvement contracts, including residential solar, as work that requires a contractor's license or registration as a home improvement salesperson working for a licensed contractor. A lead generator who only passes along contact information, and is paid per lead rather than based on whether a sale closes, is in a different position than someone who pitches, negotiates or earns a commission on signed contracts.
The details matter, especially how you're paid and what you say to homeowners. We covered the CSLB's position here: CSLB Affirms California's Restrictions on Lead Generation & Solar Broker Services
Lead generators and installers: how do you structure these relationships? What questions have come up?
This is general information, not legal advice. For your specific situation, talk to a licensed California attorney.
In California, the Contractors State License Board (CSLB) treats selling or negotiating home improvement contracts, including residential solar, as work that requires a contractor's license or registration as a home improvement salesperson working for a licensed contractor. A lead generator who only passes along contact information, and is paid per lead rather than based on whether a sale closes, is in a different position than someone who pitches, negotiates or earns a commission on signed contracts.
The details matter, especially how you're paid and what you say to homeowners. We covered the CSLB's position here: CSLB Affirms California's Restrictions on Lead Generation & Solar Broker Services
Lead generators and installers: how do you structure these relationships? What questions have come up?
This is general information, not legal advice. For your specific situation, talk to a licensed California attorney.